On a chilly and sunny March day people gathered to Kansalaistori to celebrate Arctic Pride. People assembled and the group, consisting of people from all walks of life, started to follow their route towards Lordi´s square. 

Music was loud and the group leader shows the way - cheering on the group.  

At Lordi´s square the most colourfully dressed participant was awarded with a prize. Award was followed by speeches and the highlight of the day was the speech from the minister Pekka Haavisto.